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Blue Label is a leading digital distribution company, seamlessly connecting people with essential products and services. We specialise in prepaid solutions, virtual goods and value-added offerings, making them readily available to the mass market.

LARRY NESTADT Chairman

MARK LEVY Joint CEO
BRETT LEVY Joint CEO

DA SUNTUP Financial Director

Despite tough operating conditions,
Blue Label continues to drive
financial inclusion and innovation,
empowering communities and
fostering growth across South
Africa's economy. Our commitment
to digital transformation and
supporting small enterprises
remains at the heart of our strategy
for sustainable development.![]()
LARRY NESTADT Chairman

Our ability to deliver
innovative fintech solutions
to underserved markets,
while continually enhancing
our technological
capabilities, positions Blue
Label to unlock new
possibilities in a rapidly
evolving business
environment. As we harness
data and drive operational
efficiencies, we remain
focused on creating value
for our customers, partners,
and communities.![]()
MARK LEVY Joint CEO
BRETT LEVY Joint CEO

Blue Label achieved effective revenue growth of 16%, with gross revenue reaching R89.3 billion driven by PINless top-ups, prepaid electricity, ticketing and universal vouchers. While core headline earnings declined, the Group improved gross profit margins and boasts a strong balance sheet supporting ongoing operations.![]()
DA SUNTUP Financial Director
A snapshot overview of Blue Label’s performance for the year ended 31 May 2024
Revenue of
R14.6 billion*
Increase in gross profit margin from
18.41% to 22.57%
Decrease in gross profit of 5% to
R3.3 billion
(2023: R3.48 billion)
Core headline earnings of
76.08 cents per
share**
(2023: 45.55 cents per share)
| * | On inclusion of the gross amount generated on "PINless top-ups", prepaid electricity, ticketing and universal vouchers, the effective increase equated to 16% from R76.8 billion to R89.3 billion. |
| ** | Excluding the positive contributions of R66 million in the current year and the negative contributions of R523 million in the prior year, primarily resulting from the recapitalisation transaction of Cell C, core headline earnings per share declined by 34% to 68.66 cents per share compared to 104.83 cents per share in the prior year. |
Blue Label’s resources are divided into six capitals by the <IR> Framework, which considers how an organisation’s operations and results impact or change these resources. We weigh the trade-offs between the various value drivers and every choice we make aims to maximise benefits and minimise drawbacks.