Blue Label is an innovative, entrepreneurial and governed business and this is deeply embedded in our operations and corporate culture. Our strategy to grow shareholder value is supported by our inclusive leadership commitment, with our RITE strategy serving as our north star across operations.
Driving financial inclusion, opportunities and convenience for the mass market through digital distribution and e‑tech ecosystems
To be a digital business that orchestrates distribution and e‑tech ecosystems
To be the leading global distributor of secure fintech products and services within emerging markets
In the South African mass market where we operate, a significant proportion of our communities are traditionally unable to access formal financial services in a way that is convenient and cost-effective. With the rise of technology, we can provide consumers and the informal trade sector with access to e‑commerce solutions that opens a new world of economic opportunity.
TARGET 1:
GROWTH AND SCALE
TARGET 2:
INNOVATION AND RESILIENCE
TARGET 3:
PRODUCTS AND SERVICES
TARGET 4:
CUSTOMER EXPERIENCE
Blue Label Integrated Annual Report 2024
