Our values system

Blue Label's purpose and strategy rely on the unity and purpose of our people. It is important that each of our employees feel part of an inclusive Company culture with a clear vision of the future.

In 2024, Blue Label re-examined how this vision ties into our approach to leadership and the work environment it creates. This led to the further development of our leadership mantra, "#AsBluWeBelong." The goal is to ensure that every employee feels valued and respected.

We refreshed our values to reflect this in everything we do.