Operational overview - Solutions
This segment specialises in providing data and analytical support services, as well as inbound customer care and outbound telesales contact centre services.
The Solutions segment houses CNS, Velociti and Blue Label call centres, Datacision, Forensic Intelligence Data Solutions, Datacel Direct and Blue Label Data Solutions.
BLDS is one of South Africa’s market leaders in consumer data, big data, validation, verification, cleansing of data and lead generation. BLDS is accredited by the Direct Marketing Association of South Africa, of which it is a founding member.
Its databases cover in excess of 61 million consumers, with qualifying lead generation exceeding 2.2 million consumers. A further 1 million unique leads were provided during the past year.
Core net profit contribution from this segment equated to R24 million (2014: R13 million).