Operational overview - Mobile
This segment provides mobile phone users with a complete ecosystem of services that include smartphone applications, WAP, MMS, e-mail, LBS, instant messaging, web messaging, SMS and USSD.
Mobile’s capability allows for the rapid roll out of mobile-mediated sales, financial services, banking, couponing, loyalty, rewards, ticketing, transport, NFC, media advertising, gaming and location-based services. The technologies and products developed enable its customers to reach their customers, agnostic to any phone type or any mobile operator. Core net profit contribution from this segment amounted to R29 million (2014: R25 million).
During the year the Group’s interest in Blue Label Engage was disposed of. The predominant remaining companies within the Mobile segment are:
Cellfind
Cellfind is the Group’s WASP, aggregator and location-based services provider, predominantly deriving annuity income from location-based services delivered to the major mobile network operators.
Its offerings include intelligent and bulk aggregation as well as the distribution of SMSs, mobile financial services, mobile payslips and LBS. Following the formation of Simigenix with its Electronic Communication Network Service, this licensed hub provides enhanced SMS interconnection and distribution for the main network operators. In a competitive environment, Cellfind continues to process significant volumes in excess of 200 million SMSs per month.
Viamedia
Viamedia is a mobile content and value-added services provider. Its technology platform connects to all of the network operators, offering the best of breed in mobile services. These include mobile terminate and originate and premium rated SMSs, online billing, multimedia messaging, WAP and web services, USSD and interactive voice response. Viamedia offers its partners the ability to sell mobile entertainment, information and communication services to consumers through a variety of media and technology channels.