Solutions segment
This segment specialises in providing data and analytical support services.
Blue Label Data Solutions (BLDS) is a market leader in consumer data, big data, validation, verification, cleansing of data and lead generation. BLDS is accredited by the Direct Marketing Association of South Africa, of which it is a founding member.
It delivers a targeted approach of mining data and harnessing algorithmic technology, where data scientists transform large and complex datasets into effective and insightful marketing information.
Characteristics of underlying consumers are identified, and in turn, consumer behaviour patterns and trends are profiled.
Our databases continue to amplify and now exceed 65 million consumers. This year over 3 million qualifying leads were generated out of 1.2 billion SMSs delivered.
BLDS remains mindful of its obligations and adherence to the terms of POPI and the Financial Advisory and Intermediary Services Acts.
In compliance with POPI, the opt-in register is rebuilt every month by removing new opt-outs, adding new opt-ins, market segmenting opt-ins and recording other requested updates.
Core headline earnings from this segment amounted to R19.0 million (2016: R21.6 million).
