Our business
With at least 50% of the global population without access to bank accounts, our prepaid offerings are a lifestyle enabler for the majority of people in the countries we service.
Blue Label is a JSE-listed company that provides innovative technology for mobile commerce to emerging markets in South Africa and abroad.
Consumers are located in rural and urban areas and our services enable them to interact and transact on an equal footing. We reach them by utilising both physical and virtual distribution channels. We are a lifestyle enabler, rather than a technology disruptor.
We target many of our services at consumers who do not have easy access to bank accounts, and we provide them with the convenience of being able to transact whenever is suitable to them. Our solid reputation is our licence to operate.
We know that prepaid provides certainty and believe that if a product can be digitised, we can create it and distribute it.
We are innovative and entrepreneurial. We focus on managing the last mile of the m-commerce distribution network.
We offer suppliers and merchants a mechanism to sell multiple products and services without incurring additional costs. We utilise neutral aggregation and intelligent switch capabilities with our proprietary technology, which offers multiple products and services that are distributed through a single interface. This allows the convergence of all suppliers under one roof.
We operate in South Africa, Mexico (Blue Label Mexico) and India (Oxigen Services).
Our business model is based on strategic partnerships, underpinned by long-term contracts and we market our products directly to customers through our expanding distribution channels and our increasing number of retail outlets in small towns and township shopping centres.
Our strategy is to extend our global footprint of touch points, both organically and through acquisitions. As a single distributor, we are able to utilise a variety of delivery mechanisms to service numerous merchants or vendors, providing multiple prepaid products and services that serve the ever-increasing need for them.
