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Announcement: Appointment of Chief Marketing Officer

28 January 2013

Blue Label today announces the appointment of Rob Fleming as Chief Marketing Officer. Rob will be responsible for developing and managing corporate and business marketing strategies throughout the Blue Label group, focussing on product, services and brand management. His responsibilities also include expanding Blue Label's market presence and driving product innovation.

"We are delighted that Rob is joining our growing business at Blue Label. His experience gained in an enviable track record and his strategic leadership in marketing will lend new energy to our numerous product and service brands"  says Mark Levy, joint CEO of Blue Label, in welcoming Rob to the group.

Rob honed his marketing skills with Unilever before joining SAB Miller some 16 years ago. At SAB, he was responsible for managing some of its iconic brands before taking over the company's extensive sponsorship portfolio, initially in South Africa and later globally.


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