Blu Label is a digital distribution company, specialising in prepaid products and the electronic distribution of virtual merchandise and value-added services.

Our diverse product and service offering enables us to bring mainstream products and services to the mass market. Listed on the JSE since 2007, we derive our strength from our extensive distribution network and building long‑term partnerships. We strive for financial inclusion for the mass market. This is achieved by combining technical innovation with entrepreneurial flair. In this manner, we bring products and services associated with the developed world directly to the doorsteps of people who may be geographically and economically isolated from the mainstream. We create hundreds of thousands of direct and indirect jobs and entrepreneurial opportunities, support the growth of small businesses, and bridge the digital divide.