IDMe brings ER24 straight to your cell phone in an emergency

23 May 2012

National emergency medical care service ER24 has launched a new service called IDMe that connects you to fast medical help via your cellphones in the event of an emergency. The service is powered by technology from South Africa's leading provider of GSM location based services, Cellfind, a subsidiary of Blue Label Telecoms.

IDMe is your guardian and helper in any emergency. It turns your cellphone into a panic button that immediately links you to ER24's Contact Centre when you hit a speed dial number.

Your location will be traced by means of triangulation using cellular towers. An operator will also phone you immediately to find out what assistance you need so that the authorities and necessary help can be dispatched to your location. ER24 will save you valuable time by dispatching the closest and most appropriate emergency resource, providing life-saving treatment, and transporting you to the nearest most suitable medical facility.

Says ER24 spokesperson Werner Vermaak: "The incidence of trauma in South Africa has increased dramatically in recent years. It is a sad fact that emergencies such as road accidents and violent crime can strike at any time."

"Cellfind is proud to be partnering with ER24 to provide a service such as IDMe. With IDMe, you can safeguard your life and the lives of your family members by ensuring that when you need it, you will always be able to get real help quickly," says Jacques Swanepoel, Managing Director at Cellfind.

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