Blu Label’s people are at the heart of the Group. We place substantial value on our employees, supporting and protecting them within a dynamic workplace that fosters productivity, collaboration, and engagement.
The Human Capital (HC) Annual Report for the fiscal year 2025 provides a comprehensive overview of our achievements, challenges, and strategic initiatives over the past year. We have made significant strides in enhancing our operational efficiency, expanding our market presence, and fostering a culture of innovation. As we reflect on our progress, we also look ahead to the opportunities and goals for the next financial year.
Our people remain at the centre of our business strategy. In the past year, we have built further momentum on our inclusive leadership foundation, empowering leaders with tailored tools and support to drive performance within diverse teams. This approach fosters a culture that values individual contribution while amplifying collective results, thereby further embedding the #AsBluWeBelong culture.
We leveraged the Success Management Framework to drive measurable outcomes for our employees and the organisation. This framework underpins how we grow talent, support career development, and deliver performance excellence at scale. It ensures our leadership and people practices are strategic, inclusive, and future-ready. Our people planning process remains a cornerstone of our workforce strategy. We place the right people, with the right skills, in the right roles – ensuring optimal organisational capability and readiness. This process includes robust succession planning, skills mapping, and targeted development interventions to maintain long-term business sustainability and talent retention.
Blu Label’s human capital focus areas continue strengthening the Group’s people and culture. In FY25, we deepened our commitment to empowering leaders, fostering inclusion, and positioning Blu Label as an employer of choice:
We remained focused on aligning with evolving employee expectations and fostering stronger organisational relationships. This mutual understanding continues to drive collaboration and shared accountability across business units.
Overall, at Blu Label, employee well-being is more than a benefit; it’s a strategic priority that helps us attract, retain, and grow top talent; while living out the values that define who we are.
| FY25 | FY24 | |||
|---|---|---|---|---|
| Total headcount | 1 119 | 1 171 | ||
| By employment type | ||||
| Permanent | 1 017 | 1 060 | ||
| Fixed period | 61 | 73 | ||
| Non-South African | 41 | 38 | ||
| Allegations and confirmed incidents | ||||
| Number of discrimination and human rights incidents relating to workers’ incidents | – | – | ||
| Non-employees | ||||
| Learnerships | 2 901 | 3 229 | ||
| B-BBEE | ||||
| Status level | 4 | 4 |
Blu Label remains committed to structuring and operating as a resilient, future-ready organisation, even within a leaner workforce context. We continue to focus on:
| 2025 | ||||||||||||||
| Female | Male | |||||||||||||
| Occupational level | African | Coloured | Indian | White | Foreign nationals |
Female total |
African | Coloured | Indian | White | Foreign nationals |
Male total |
Total headcount |
|
| Top management | 1 | 3 | 2 | 3 | – | 9 | 4 | – | 4 | 29 | – | 37 | 46 | |
| Senior management | 2 | – | 3 | 9 | – | 14 | 4 | 5 | 5 | 27 | – | 41 | 53 | |
| Professional | 20 | 5 | 8 | 26 | – | 59 | 19 | 5 | 18 | 37 | 5 | 84 | 145 | |
| Skilled | 106 | 15 | 21 | 42 | 3 | 187 | 116 | 37 | 35 | 77 | 14 | 279 | 466 | |
| Semi-skilled | 181 | 24 | 12 | 14 | 8s | 239 | 104 | 16 | 10 | 9 | 10 | 149 | 388 | |
| Unskilled | 11 | – | – | – | – | 11 | 8 | 1 | – | – | 1 | 10 | 21 | |
| Grand total | 321 | 47 | 46 | 94 | 11 | 519 | 255 | 64 | 72 | 179 | 30 | 600 | 1 119 | |
| 2024 | ||||||||||||||
| Female | Male | |||||||||||||
| Occupational level | African | Coloured | Indian | White | Foreign nationals |
Female total |
African | Coloured | Indian | White | Foreign nationals |
Male total |
Total headcount |
|
| Top management | 3 | 1 | – | 2 | – | 6 | 3 | – | 5 | 31 | 1 | 40 | 46 | |
| Senior management | 2 | – | 2 | 10 | – | 14 | 2 | 5 | 3 | 25 | – | 35 | 49 | |
| Professional | 16 | 5 | 9 | 25 | – | 55 | 18 | 4 | 10 | 43 | 5 | 80 | 135 | |
| Skilled | 107 | 17 | 22 | 42 | 4 | 192 | 141 | 42 | 43 | 80 | 14 | 320 | 512 | |
| Semi-skilled | 195 | 20 | 14 | 14 | 7 | 250 | 121 | 10 | 8 | 8 | 10 | 157 | 407 | |
| Unskilled | 13 | – | – | – | – | 13 | 8 | – | – | – | 1 | 9 | 22 | |
| Grand total | 336 | 43 | 47 | 93 | 11 | 530 | 293 | 61 | 69 | 187 | 31 | 641 | 1 171 | |
Proportion of black employees as a percentage of headcount:
In FY25, Blu Label successfully maintained its Level 4 B-BBEE rating and made meaningful progress in key areas of the scorecard. The Group has implemented the YES programme at subsidiary level for greater operational impact.
Our ownership score improved significantly, increasing from 16.61 to 19.51 points. This increase played a crucial role in strengthening our overall scorecard performance. By leveraging our ownership and supplier optimisation strengths we met two of our three strategic transformation objectives for the year, reaffirming our commitment to inclusive and sustainable empowerment.
| Element | Audited FY25 |
Audited FY24 |
Audited FY23 |
Audited FY22 |
||
|---|---|---|---|---|---|---|
| Ownership | 19.51 | 16.61 | 12.94 | 12.08 | ||
| Management and contro | 10.40 | 11.03 | 11.46 | 10.54 | ||
| Skill development expenditure | 19.19 | 19.16 | 19.50 | 18.12 | ||
| Preferential procurement | 17.55 | 17.30 | 15.81 | 18.67 | ||
| Supplier development | 10.12 | 10.00 | 10.00 | 9.99 | ||
| Enterprise development | 18.00 | 18.00 | 18.00 | 13.68 | ||
| Socio-economic development | 12.00 | 12.00 | 12.00 | 12.00 | ||
| Total score | 106.77 | 104.10 | 99.71 | 95.08 | ||
| Level achieved | Level 4 | Level 4 | Level 5 | Level 5 | ||
| Level achieved after discounting | n/a | n/a | n/a | n/a | ||
| YES enhancement | n/a | No | YES – 1 level up | YES – 1 level up | ||
| After YES | n/a | Level 4 | Level 4 | Level 4 |
With our ownership score improving, we’re now shifting our focus to management control and leveraging more aspects of procurement.
Blu Label is proud to announce that 80% of our employees participated in the recent engagement survey, a testament to the strength of our culture and the trust our people place in the organisation. This high response rate is more than a metric – it reflects a workforce that is deeply committed to shaping its own experience and driving the future of our business.
With such a strong participation level, Blu Label now has a rich and representative dataset that empowers us to:
Most importantly, this milestone reinforces our commitment to transparency, responsiveness, and continuous improvement. Our employees have spoken – and we are actively listening.
At Blu Label, engagement is not just a HC activity; it’s a shared responsibility and a strategic enabler. Together, we move forward with purpose.
Our employee engagement scores are outlined below:
| Employee engagement survey scores | 2025 % |
2024 % |
2023 % |
|
|---|---|---|---|---|
| Job satisfaction | 76 | 75 | 75 | |
| Meaningful job | 70 | 79 | 90 | |
| Overall engagement | 89 | 89 | 70 | |
| Feeling valued and safe | 78 | 69 | 91 | |
| Significant work | 86 | 79 | 90 | |
| Happy at work | 65 | 65 | 80 |
What unfolded from those responses tells a story of evolution. Overall engagement remained at 89%, which is a testament to an environment that is employee centric. It speaks to a workforce deeply invested in the company’s vision and confident in its leadership. People are not just coming to work; they show up with intention, curiosity, and drive.
Job satisfaction held steady, even surpassing our target by 1%. One of the most uplifting shifts came in how safe and valued people feel with a shift from 69% to 78%. It is not just about numbers increasing; it is about rebuilding trust and creating a psychologically safe working environment. This tells us that our teams feel supported, seen, and increasingly comfortable being their authentic selves.
There are still hills to climb. Scores around feeling happy at work and job meaning dipped compared to years past. But instead of seeing this as a setback, Blu Label sees it as a compass – guiding us toward deeper employee connection, continued feedback loops, and actions that matter.
This year’s engagement story isn’t just about surveys. It’s about listening well and acting wisely. And above all, it’s about ensuring that every voice has a place in shaping the future of Blu Label.
Employee experience is a strategic lever for performance, retention and culture. At Blu Label, we focus on aligning what our employees value while driving business outcomes. We have recently seen a shift globally with employees prioritising their mental well-being. We continue to provide our employees with the right tools to look after their well-being; ensuring they feel cared for and remain resilient in the VUCA world.
In FY25, our key driver for engagement was embedding an inclusive working environment by driving the following initiatives:
Blu Label’s FY26 employee engagement priorities are:
At Blu Label, our people are at the heart of everything we do. Guided by our culture mantra, #AsBluWeBelong, we have continued building an inclusive, supportive environment where everyone feels seen, heard, and valued.
Overall turnover decreased from 25.11% in FY24 to 21.36% in FY25, reflecting our ongoing efforts to create a workplace where people choose to stay, grow, and thrive.
We remain committed to understanding the evolving needs of our teams and ensuring that Blu Label continues to be a place where everyone feels a strong sense of belonging.
We are also pleased to report a notable reduction in involuntary turnover, which dropped from 13.15% to 9.38%. This shift signals greater organisational stability and a more people-centred approach to performance and development.
Executive turnover increased from 1.02% to 2.93% at the leadership level. These changes reflect a period of renewal and strategic alignment, as we bring in fresh perspectives to help shape the future of Blu Label.
As we look ahead, we will continue to invest in our people, nurture our culture, and live out the values of #AsBluWeBelong, because when our people belong and feel valued, we believe they are invested and willing to build their career within the organisation.
The average age of our workforce is 38, and the average tenure is four years and eight months. These figures reflect a team that is experienced, committed, and deeply invested in their professional journey with us. This stage of career maturity brings with it a desire for meaningful development, purpose-driven work, and long-term growth. Our people are not just looking for stability, but opportunities to evolve, lead, and make a lasting impact.
| Age group | Number of employees FY25 | Number of employees FY24 | ||
|---|---|---|---|---|
| Under 20 | 3 | 2 | ||
| 20 – 29 | 211 | 203 | ||
| 30 – 39 | 441 | 471 | ||
| 40 – 49 | 311 | 336 | ||
| 50 – 59 | 124 | 126 | ||
| Over 60 | 29 | 33 | ||
| Total | 1 119 | 1 171 |
The tenure data tells us that our people choose to stay with us through meaningful chapters of their careers. Our responsibility is to make those chapters count – by investing in their development, planning for their future, and continuing to build a culture where everyone belongs.
That is why employee development is central to our people strategy. We are focused on creating clear pathways for growth, supported by learning opportunities, mentorship, and leadership readiness programmes. We believe that when our people grow, our business grows with them.
Equally important is our approach to people planning. We are intentional about understanding the aspirations of our teams and aligning them with the future needs of our business. This ensures that we are retaining talent and preparing our people for what comes next – whether that is a new role, a stretch assignment, or a leadership opportunity.
Blu Label seeks to build a sustainable pipeline by launching Technology and Data Science graduate programmes that target scarce skillsets. The YES programme is being implemented at a subsidiary level.
Blu Label remains firmly committed to achieving a 50/50 gender representation target by 2026 as part of our broader transformation and inclusion agenda. While female representation experienced a marginal increase to 46% in FY25 (from 45% in FY24), we continue to make structural and cultural shifts to achieve long-term, sustainable gender parity.
Male representation currently stands at 54%, down from 55% in the previous year. We recognise that progress is not always linear and remain focused on addressing the underlying factors influencing this shift. Key actions underway include targeted recruitment of women in under-represented functions, leadership development for high-potential female talent, and the refinement of our retention and advancement strategies.
Our continued efforts to build a diverse, inclusive workforce are underpinned by data-led decision-making, accountability at the leadership level, and an inclusive culture that supports equitable career growth for all employees.
We are committed to building a strong leadership pipeline through internal promotions. Of all the promotions in FY25, 75% were black talent, reflecting our focus on diversity and inclusion. We recognise that leadership sets the tone for the entire organisation. That is why we intentionally build leadership teams that reflect the diversity of our workforce and the communities we serve. Diverse leadership brings a broader range of perspectives, experiences, insights, enabling better decision-making, stronger innovation and more inclusive strategies.
Blu Label is undergoing rapid transformation and demanding new skills and capabilities from our workforce. We are building high-performing teams equipped for the future to maintain our competitive edge. In FY25, Blu Label welcomed several new members to the team:
149 new staff members
(FY24: 187)
126 new permanent contracts
(FY24: 145)
23 new fixed-term contracts
(FY24: 42)
Our recruitment approach focuses on three key pillars:
At Blu Label, we believe that a truly successful organisation is one where every individual feels seen, heard, and valued. Our commitment to a culture of inclusion and belonging is reflected in our recruitment practices, which prioritise diversity across all levels:
We’ve invested in strengthening our employer brand to attract the right talent. This focus has significantly increased internal placements, reflecting our commitment to employee development and career progression.
Harnessing technology for more innovative recruitmentWe leverage our recruitment platform to:
Blu Label remains committed to building a sustainable, inclusive, and future-ready workforce that drives both internal business value and external socio-economic development. This strategy reflects an evolution from traditional compliance to purpose-led transformation, centred on people, skills, and innovation.
Strategic pillars of human capital growthTo remain competitive and agile, we will prioritise upskilling and reskilling initiatives aligned with emerging digital and market trends:
We will scale targeted youth development programmes to feed both Blu Label and the broader ICT sector’s talent needs:
Recognising our ecosystem’s power to drive inclusive growth, we will enhance our support to merchants and channel partners:
Building a learning culture at scale
Embed a mindset of continuous improvement by:
| Objective | Target | Indicator |
| Internal skills growth | 80% of identified critical roles with upskilling pathways | HR and learning dashboard metrics |
| Youth development impact | Increase in learner/intern placement | Skills development scorecard and post-programme employment stats |
| Learning culture index | 85% engagement in learning programmes | Internal engagement surveys and training completion rate |
Our FY25–FY26 strategy continues to evolve from transactional training to transformational growth. Through targeted investments in people, partnerships, and platforms, we will drive compliance and real economic value – fostering a workforce and ecosystem that is resilient, empowered, and ready for the future.
* This figure is the total intake of learners who are unemployed or have a disability, including those who did not complete the programme.
Blu Label is built on the fundamental belief in empowering individuals and fostering a better future. We seek opportunities to unlock potential within our people, communities, and businesses. This spirit of entrepreneurship drives us to create sustainable employment opportunities for young South Africans.
FY25 growth initiativesAt Blu Label, we recognise that employee well-being is a critical asset, directly impacting individual and organisational success. We aim to foster a work environment by prioritising physical, mental and financial well-being, empowering our employees to thrive.
At Blu Label, we recognise that time away from work is essential for well-being, personal growth, and family responsibilities. As part of our commitment to building a supportive environment and a healthy workforce, we continue to monitor and evolve our leave practices to meet the needs of our people.
| Average leave taken during the year | FY25 | FY24 | ||
|---|---|---|---|---|
| Annual leave days per employee | 15.87 | 10.71 | ||
| Sick leave days per employee | 5.70 | 5.05 | ||
| Study leave days per employee | 5.72 | 5.53 | ||
| Maternity leave months per employee | 4 | 4 | ||
| Paternity leave days per employee | 9.92 | 9.1 |
Annual leave: In FY25, employees took an average of 15.87 days of annual leave, a significant increase from 10.71 days in FY24. This upward shift suggests that employees feel more empowered to take time off, and that our efforts to promote work-life balance are gaining traction. It also reflects improved leave planning and a culture encouraging rest and recovery.
Sick leave: Sick leave usage increased from 5.05 days in FY24 to 5.7 days in FY25. The modest increase may indicate greater awareness and acceptance of taking time off for health-related reasons. It also reinforces the importance of our wellness initiatives and the need to continue supporting physical and mental health in the workplace.
Study leave: Study leave increased slightly from 5.53 days in FY24 to 5.72 days in FY25, continuing a positive trend. This reflects a growing appetite for learning and development among our employees, and affirms our commitment to supporting personal and professional growth. It also highlights the importance of aligning study leave with our broader people planning and development strategies.
Maternity and paternity leave: Maternity leave remained consistent at four months per employee, while paternity leave increased to an average of 9.9 days per employee. This consistency reflects our support for inclusive parental policies and our recognition of the evolving roles of caregivers in the workplace.
Birthday leave: All employees receive a day off for their birthday, as part of how Blu Label celebrates its employees and shows that they are valued.
These trends affirm that our people are engaging with the leave benefits available to them, and that our culture of belonging enables healthier, more balanced work experiences. As we continue to invest in employee development and people planning, we remain focused on creating an environment where everyone feels supported – both in their careers and in their lives beyond work.
Blu Label continues to invest in holistic, accessible well-being resources to support the physical, mental, emotional, and financial needs of our employees:
We recognise the significant pressure the current economic environment places on our employees. In response, we have prioritised financial wellness education and empathetic leadership conversations. By offering practical tools and maintaining open channels for support, we help employees build resilience and maintain a healthy work-life balance.
To ensure our employee well-being offering remains impactful and relevant, we are actively tracking and evolving our approach through the following focus areas:
These actions reaffirm that our people are at the heart of our success. By supporting them to succeed both inside and outside of work, we unlock the full potential of our organisation.
| Blu Label KPI | 2025 | 2024 | 2023 | ||
|---|---|---|---|---|---|
| Total number of fatalities recorded on duty | – | – | – | ||
| Total number of work-related injuries reported | 5 | 5 | 3 | ||
| Total number of work-related illnesses reported | 4 | – | – | ||
| Total number of days absent as a result of injury on duty | 28 | 34 | 16 | ||
| Total number of claims submitted to Workman’s Compensation | 2 | 5 | 3 |
At Blu Label, the health and safety of our employees is paramount. It is important to us to foster a safe work environment and maintain a positive safety record. Here’s a breakdown of Blu Label’s FY25 health and safety achievements:
As part of our commitment to continuous improvement in health and safety, we will build on these initiatives through:
At Blu Label, we pay our people fairly and equitably. We believe that compensation should reflect the value of each employee’s contribution. Market benchmarks and a deep respect for the dignity of work guide our remuneration practices.
In conclusion, the fiscal year 2025 has been a year of growth and transformation for our organisation. We have successfully navigated challenges and leveraged opportunities to drive our strategic objectives. As we move forward, we remain committed to our mission and values, ensuring sustainable growth and value creation for all stakeholders.