Blu Label is a leading digital distribution company that connects people to the products and services they need the most. Our extensive footprint and proprietary platforms enable the seamless delivery of prepaid essentials, virtual goods, and value-added solutions to South Africa's mass market.
WHAT WE DO AND WHY WE DO IT
FY25 marked a turning point in Blu Label's journey – a year defined by
our strategic repositioning that sets the foundation for long‑term value creation
through our focus on scalable, asset‑light technologies that serve the mass market precisely and
efficiently.
LARRY NESTADT
Chairman
FY25 was a defining year for Blu Label - a period of strategic repositioning and resilience, laying the foundation for long‑term shareholder value creation. Amid ongoing macroeconomic challenges, we remained focused, agile, and disciplined in our execution.
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JOINT CHIEF EXECUTIVE
FINANCIAL DIRECTORS'
A snapshot overview of Blu Label's performance for the year ended 31 May 2025
Revenue of
R billion*
Increase in gross profit of 2% to
R billion
| * | On inclusion of the gross amount generated on “PINless top-ups”, prepaid electricity, ticketing and universal vouchers, the effective increase equated to 7% from R89.3 billion to R96 billion. |
Increase in gross profit margin to
%
Increase in EBITDA of
% to
R billion
Blu Label Unlimited resources are divided into six capitals by the <IR> Framework, which considers how an organisation's operations and results impact or change these resources. We weigh the trade-offs between the various value drivers and every choice we make aims to maximise benefits and minimise drawbacks.
BLU Label Unlimited Integrated Annual Report 2025
