Blue Label Telecoms Integrated Annual Report 2015

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BLUE LABEL INTEGRATED ANNUAL REPORT 2015
STAKEHOLDER RELATIONS CONTINUED
The Board acknowledges that Blue Label’s
relationship with its stakeholders is a core capital,
as defined by the framework for International
Integrated Reporting. The responsibility for
satisfactory stakeholder relationships vests with
every employee in the Group, as we consider a
good reputation to be a competitive advantage,
which gives the Group the ability to create
additional value.
We approach stakeholders with trust and respect
and look to them for the same mutual good faith.
A broad range of internal and external stakeholders
with a material or potential interest in, or who are
affected by us, have been identified.
We recognise the importance of identifying issues
of a shared interest, but also value the opportunity
for engagement, as it provides a unique insight
into the expectations of each stakeholder group.
We apply a measured approach to interacting with
and responding to stakeholders, while building
enduring relationships. A stakeholder engagement
programme has been formalised for the most
relevant stakeholder groupings. This process takes
into account the impact that each stakeholder group
may have on our business, while the frequency
and form of engagement is aligned to its
estimated impact.
Some of the initiatives and methods used in the
process of engaging with stakeholders comprise:
face-to-face formal or informal, individual or group
meetings (including the AGM), media and securities
exchange news announcements, presentations,
roadshows, telephone and conference calls, the Blue
Label website ),
investor site and trade visits. We may also rely on
the results of perception studies, independent
research, reputation audits, whistleblowing facilities
and formal grievance mechanisms and financial and
sustainability reports. In addition, we initiate
newsletters, circulars and e-mail updates, regular
customer, business partner and supplier meetings,
below and above-the-line advertising and marketing
across various channels, formal consultations and
audit processes, and host management and sales
conferences. Dialogue, review and feedback are
encouraged wherever possible, which in turn are
presented to Exco for consideration.
Blue Label’s stakeholder engagement programme
supports its efforts to be a successful, stable and
ethical company contributing to the economic
growth of the communities in which we operate.