Blue Label Telecoms Integrated Annual Report 2019

10 Blue Label integrated annual report 2019 The RITE strategy and the six capitals continued TRUST REACH INNOVATION EFFICIENCY SOCIAL AND RELATIONSHIP CAPITAL The strength/efficacy of supply chain relationships, community acceptance, government relations, relationships with competitors and customer loyalty. OUTCOMES u u Part of our core strategy is to develop deep and mutually beneficial long-term partnerships with the mobile network operators (MNOs) retailers, banks and independent outlets. Our relationships remain vital. As we grow, they grow. Our ability to extend the reach of electricity sales for municipalities further entrenches our relationships and provides exclusivity for other Group products and services. u u A focus for FY19 has specifically been centred on informal markets where our service is differentiated by extensive engagement and training together with the provision of marketing material which grow our customers’ businesses. u u We continue to move our technology platforms into agile stacks which improve our customer service and speed to market. u u We are an ecosystem that is reliant on suppliers, technology, devices, merchants and customers working together for mutual benefit. The Blu Approved brand embodies trust and reliability. u u Across all our stakeholder groups, we have vigilant and accessible processes in place to engage and service all interest groups and customers. u u We have increased our customers in the formal retail, banking and mass market as well as in the informal market segments and municipalities. R I T E