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NOTES TO THE GROUP ANNUAL FINANCIAL STATEMENTS

continued

For the year ended 31 May 2016

BLUE LABEL INTEGRATED ANNUAL REPORT 2016

90

1.

Results of operations

continued

1.2 Revenue

Revenue recognition

Revenue comprises the fair value of the consideration received or receivable for the sale of goods and services in

the ordinary course of the Group’s activities. Revenue is shown net of indirect taxes, estimated returns, rebates and

discounts, and after eliminated sales within the Group.

Revenue from the sale of goods is recognised when:

the Group has transferred to the customer the risks and rewards of ownership of the goods; and

the Group retains neither continuing managerial involvement to the degree usually associated with ownership

nor effective control over the goods sold; and

the amount of revenue, and associated costs incurred or to be incurred, can be measured reliably; and

it is probable that the economic benefits associated with a transaction will flow to the Group.

Revenue from the rendering of a service is recognised when:

the amount of revenue, and associated costs incurred or to be incurred, can be measured reliably; and

it is probable that the economic benefits associated with a transaction will flow to the Group; and

the stage of completion of the transaction at the end of the reporting period can be measured reliably.

The main categories of revenue are as follows:

(a) Prepaid airtime, data and related revenue

Sales of prepaid airtime and data are recognised when the Group sells airtime and data to the customer. Incentives

relating to these sales, based on contractual criteria, are recognised only once the associated criteria have been met.

For this category of revenue the Group will act as either a principal or an agent.

(b) Postpaid airtime, data and related revenue

Sales of postpaid airtime and data are recognised on airtime and data contracted to be delivered to customers for

a period of time and billed on a monthly basis in arrears. Incentives relating to these sales, based on contractual

criteria, are recognised only once the associated criteria have been met. For this category of revenue the Group

will act as either a principal or an agent.

(c) Prepaid and postpaid SIM cards

Revenue is recognised when a SIM card is initially sold to the customer. Activation bonuses received from the

networks are recognised when the SIM card is activated on the relevant cellular network. Ongoing revenue and

other incentives are recognised once the associated contractual criteria have been met. The point of activation is

determined by the relevant cellular networks. For this category of revenue the Group acts as a principal.

(d) Sales of services

Sales of services are recognised in the accounting period in which the services are rendered, by reference to completion

of the specific transaction assessed on the basis of the actual service provided as a proportion of the total services to be

provided. These services include location-based services, SMS transaction services, media, call centre and data transaction

revenue, and technology revenue. For this category of revenue the Group will act as either a principal or an agent.

(e) Electricity commission

Commissions on the sale of prepaid electricity are recognised when the Group sells electricity to the customer on

behalf of the utility suppliers. Commissions are recorded based on agreed rates per the contracts. For this category

of revenue the Group acts as an agent.

(f) Sales of handsets, tablets and other devices

Revenue is recognised when the handset, tablet or device is sold to the customer. For this category of revenue the

Group acts as a principal.

Critical accounting estimates and assumptions

Significant judgements are made by management when concluding whether the Group is transacting as an agent

or a principal. The assessment is performed for each separate revenue stream in the Group. The assessment requires

an analysis of key indicators, specifically whether the Group:

carries any inventory risk;

has the primary responsibility for providing the goods or services to the customer;

has the latitude to establish pricing; and

bears the customer’s credit risk.

These indicators are used to determine whether the Group has exposure to the significant risks and rewards

associated with the sale of goods or rendering of services. For example, any sale relating to inventory that is held

by the Group, not on consignment, is a strong indicator that the Group is acting as a principal.

Where the Group acts in its capacity as principal for the sale of goods or the rendering of services, as it does in the

sale of physical prepaid airtime and the sale of handsets, revenue is recognised as the fair value of the consideration

receivable net of discounts and taxes. Where the Group acts in its capacity as an agent, as it does in the sale of

electricity and PINless airtime, the amount of revenue recorded is the fair value of commission received or receivable.