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3

BLUE LABEL INTEGRATED ANNUAL REPORT 2016

Customer service

orientation

Customers are our most

important assets and our

function is to satisfy their

expectations in a sustainable

manner.

Enjoyment

We believe in creating an enjoyable

work environment in which we

motivate and incentivise employees

to be more productive

and creative.

Collaboration

Consulting and working together

as a team towards a common

goal ensures that we can achieve

our objectives, simultaneously

developing sustainable value

propositions for each

stakeholder grouping.

Achievement and

drive to succeed

We recognise and reward the

achievement of goals and targets.

We celebrate creative and

exceptional deliverables.

Honesty and integrity

By conducting ourselves with

honesty and integrity in all

interactions, we create trust which

is a key driver to maintaining

stakeholder relationships.