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BLUE LABEL INTEGRATED ANNUAL REPORT 2015
Viamedia
Viamedia is a mobile content and value-added
services provider. Its technology platform connects
to all of the network operators, offering the best
of breed in mobile services. These include mobile
terminate and originate and premium rated SMSs,
online billing, multimedia messaging, WAP and
web services, USSD and interactive voice response.
Viamedia offers its partners the ability to sell mobile
entertainment, information and communication
services to consumers through a variety of media
and technology channels.
SOLUTIONS
This segment specialises in providing
data and analytical support services, as
well as inbound customer care and
outbound telesales contact centre
services.
The Solutions segment houses CNS, Velociti and
Blue Label call centres, Datacision, Forensic
Intelligence Data Solutions, Datacel Direct and
Blue Label Data Solutions.
BLDS is one of South Africa’s market leaders in
consumer data, big data, validation, verification,
cleansing of data and lead generation. BLDS is
accredited by the Direct Marketing Association of
South Africa, of which it is a founding member.
Its databases cover in excess of 61 million
consumers, with qualifying lead generation
exceeding 2.2 million consumers. A further 1 million
unique leads were provided during the past year.
Core net profit contribution from this segment
equated to R24 million (2014: R13 million).
MOBILE
This segment provides mobile phone
users with a complete ecosystem of
services that include smartphone
applications, WAP, MMS, e-mail, LBS,
instant messaging, web messaging, SMS
and USSD.
Mobile’s capability allows for the rapid roll out of
mobile-mediated sales, financial services, banking,
couponing, loyalty, rewards, ticketing, transport,
NFC, media advertising, gaming and location-based
services. The technologies and products developed
enable its customers to reach their customers,
agnostic to any phone type or any mobile operator.
Core net profit contribution from this segment
amounted to R29 million (2014: R25 million).
During the year the Group’s interest in Blue Label
Engage was disposed of. The predominant
remaining companies within the Mobile segment
are:
Cellfind
Cellfind is the Group’s WASP, aggregator and
location-based services provider, predominantly
deriving annuity income from location-based
services delivered to the major mobile network
operators.
Its offerings include intelligent and bulk aggregation
as well as the distribution of SMSs, mobile financial
services, mobile payslips and LBS. Following the
formation of Simigenix with its Electronic
Communication Network Service, this licenced hub
provides enhanced SMS interconnection and
distribution for the main network operators. In a
competitive environment, Cellfind continues to
process significant volumes in excess of 200 million
SMSs per month.
OPERATIONAL OVERVIEW
CONTINUED