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BLUE LABEL INTEGRATED ANNUAL REPORT 2015
FINANCIAL DIRECTOR’S REPORT
CONTINUED
2014
R’000
Growth
R’000
%
growth
Mobile
Revenue
240 168
152 618
87 550
57
Gross profit
136 773
109 756
27 017
25
EBITDA
51 359
34 273
17 086
50
Core net profit
28 559
24 904
3 655
15
This segment comprises Cellfind, Panacea Mobile, Blue Label Engage, Blue Label One, Simigenix and the
recently acquired Viamedia.
Viamedia, which was acquired with effect from 1 September 2014, together with Blue Label One made positive
contributions to growth in EBITDA and core net profit.
Their contributions to EBITDA growth were R46 million and R8 million respectively. Their combined
contributions were offset by negative growth in EBITDA of R37 million in the balance of the companies
comprising this segment.
Margin compression on bulk SMS distribution by Cellfind and Panacea was the main factor causing their
negative contributions to growth.
At core net profit level, positive contributions to growth by Viamedia of R26 million and Blue Label One by
R5.5 million were negated by net negative growth contributions of R27.8 million by the balance of the
companies comprising this segment.
Blue Label Engage was disposed of in December 2014 and Blue Label One has been restructured into a more
efficient operation through the closure of loss-making divisions.
2014
R’000
Growth
R’000
%
growth
Solutions
Revenue
146 163
145 396
767
1
Gross profit
62 837
59 402
3 435
6
EBITDA
40 831
29 257
11 574
40
Core net profit
23 975
12 547
11 428
91
The Solutions segment houses Blue Label Data Solutions (BLDS), Forensic Intelligence Data Solutions (FIDS),
Datacision, Blue Label Call Centre, Datacel Direct, Velociti and CNS Call Centres.
BLDS contributed R32.8 million to EBITDA and the call centre operations R8 million. The latter contributed
R3.4 million in the prior year.
Contributions of R19.2 million and R5.5 million to core net profit were generated by BLDS and the call centre
operations respectively. In the comparative year, BLDS made a positive contribution of R13 million while the call
centre operations contributed a nominal R0.3 million to core net profit.
The remaining companies contributed a negative R0.7 million to core net profit.
2015
R’000
2015
R’000