Blue Label Telecoms Integrated Annual Report 2019

Blue Label integrated annual report 2019 71 ABOUT US 1 – 21 LEADERSHIP 22 – 29 PERFORMANCE 30 – 73 GOVERNANCE 74 – 120 SHAREHOLDERS’ INFORMATION AND ADMINISTRATION 121 – IBC TRUST BLU FOUNDATION PROPRIETARY LIMITED The aim of the Trust Blu Foundation is to connect non-profit organisations and social enterprise innovators with a unique blend of financial support and other resources to enable them to amplify their impact. These organisations understand the dynamics and needs of marginalised and vulnerable communities, and are therefore pivotal in effecting meaningful impact and socio- economic transformation. Our approach is to proactively work with them to tackle the complex socio-economic challenges by providing access to funding, as well as leveraging off of our expertise in technology and innovation to create new solutions to address inequality. In so doing, we are able to assist these organisations in facilitating sustainable economic inclusion, while simultaneously strengthening our brand equity and market reach. FOCUS AREAS The foundation is mandated to focus on two key areas, namely youth development and entrepreneurship. All programmes and initiatives are underpinned by the introduction and incorporation of information and cellular technology (ICT), as well as innovation. At Blue Label we see investing in ICT and embracing technology as necessary in order to bridge the digital divide, thereby achieving a more inclusive digital society. We believe that by doing so we can fast track positive socio-economic transformation and meaningful participation of blacks, women, youth and people with disabilities in South Africa. BOYS AND GIRLS CLUBS OF SOUTH AFRICA Boys and Girls Clubs of South Africa remained our flagship project for the year. The clubs’ mission is to inspire and enable our disadvantaged youth to reach their full potential as productive, caring and responsible citizens, and to assist them to attain sustainable access to economic and educational opportunities post matric. BGCSA supports over 1 800 children annually across six clubs, namely Pimville, Protea Glen, Bertrams, Alexandra, Vrededorp and Maraisburg. FOCUS AREAS An integral part of BGCSA’s operations is introducing and ensuring all children are computer literate. All facilities have daily programmes that teach and enhance young people’s ICT skills, including equipment to support these programmes. The funding received from Blue Label was allocated to these programmes, both for the resources required to run the programmes daily, as well as the capital expenditure for items like hardware and software, that are required to set up a club.