Blue Label Telecoms Integrated Annual Report 2018

INTELLECTUAL Developed the hub and spoke strategy to increase reach in mass markets. Spent four years conducting due diligence prior to acquisition of Cell C. Improved operational processes, data management and reporting structures to improve service delivery and speed to market. Developing targeted analytical processes to use the data we receive to design better products and services. Developing machine learning and artificial intelligence. The quality of our technology and constant innovation allow our entire ecosystem to evolve alongside us. Blue Label has developed a business that is resilient to economic downswings, has delivered growth in excess of the broader telco sector and, now, through our acquisitions, has future-proofed the business for continuing growth. • New products such as entertainment, gaming, bill payment and ticketing are showing robust growth. • Cell C has delivered 11% growth in service revenue. Refers to the know-how and intellect behind how we craft our strategy, manage our reporting and data collection to drive growth for Blue Label. Our strategy and the Six Capitals continued REACH INNOVATION TRUST EFFICIENCY OUTCOMES MANUFACTURING Our proprietary Aeon switch and leased Postilion switch are capable of seamlessly handling increased volumes as a result of growing reach. We continuously drive the organic and acquisitive extension of our points of presence through our technology platform and point of sale devices. We continue to invest in upgrading our Android platforms making it easier for customers to do more with our technology. Our acquisitions add technology platforms that have growth in their own right and will deliver further growth to the Blue Label core. The innovative approach adopted by Cell C through focusing on wholesale, FTTH and content will drive continued market share gains. Our platform, systems and devices work. We have virtually no downtime and provide exceptional service to suppliers, merchants and customers. The financial performance of the business relies on the technology and product mix that allows us to differentiate ourselves from competitors and continue to grow market share. • Point of sale devices continue to increase throughout our territories. • Cell C concluded a capacity sharing arrangement with MTN which provides seamless handover, 80% 4G coverage and 20% capacity on MTN’s network out of the exclusion zones. Material goods and infrastructure owned, leased or controlled by Blue Label that contributes to products or services sold. 08 Blue Label integrated annual report 2018