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BLUE LABEL INTEGRATED ANNUAL REPORT 2016
Operational overview
continued
The Mobile segment’s capability
allows for the rapid roll out of
mobile-mediated sales, financial
services, banking, couponing, loyalty,
rewards, ticketing, transport, NFC,
media advertising, gaming and
location-based services. The
technologies and products developed
enable its customers to reach their
customers, agnostic to any phone
type or any mobile operator. Core net
profit contribution from this segment
amounted to R64 million (2015:
R29 million).
The Mobile segment houses the
following main operating entities:
Cellfind
is one of Africa’s largest
enabler of mobile messaging,
value-added services and mobile
financial services.
It boasts an impressive sending
capacity of 1 000 SMSs per second.
During the year, it sent 2.6 billion
SMSs, up 8% on last year, while a
new record has been set in each
month of the new year, with in excess
of 300 million SMSs sent per month.
Viamedia
offers downloadable
content for mobile phone users,
across both B2C and B2B platforms.
Its extensive infotainment catalogues
are now downloadable across
networks in seven countries in Africa
and in 10 languages.
Mobile segment
Converged
communications
8% CAGR with
SMS market size
1.5 billion –
1.8 billion
SMSs/month
VAS
(traditional LBS)
11% CAGR and
includes customers
of MNOs, insurers,
medical aids
Financial
services
includes users of
mobile payments,
statements, money
transfers, wallets,
value-based tokens,
services, etc
Entertainment
and information content
R2 billion – R4 billion.
58% CAGR of 3G
subscribers in
sub-Sahara key
driver of content
This segment provides mobile phone users with a complete ecosystem of services that include smartphone
applications, WAP, MMS, e-mail, LBS, instant messaging, web messaging, SMS and USSD.