Billboard advertising

48m2 Digital Billboard in Sandton

With incomparably crisp images and realistic colours, Blue Label Media’s digital billboard offers advertisers an opportunity to engage with Sandton-based viewers allowing for an unparalled digital viewing experience. This is the highest definition digital screen in South Africa, using top of the range LED SMD technology, and has technological capacities that offer a new level of brand experiences to our clients.

The billboard offering:

  • Total size and image area size of 648 x 576 pixels
  • Frame rate of 25 frames per second
  • Super-smooth high resolution display
  • Incomparable observation distances
  • Reduced eye strain for onlookers
  • Light sensor that adjusts automatically based on the time of day


  • Time channel preferences
  • Quick turnaround time
  • Campaign flexibility
  • More dynamic ads with lower production costs
  • No downtime
  • Short lead times


  • Ideally positioned along main routes into the Sandton CBD
    • Grayston Drive – East and West traffic
    • Benmore Road and West Street
    • Sandton Drive linking Rivonia Road along Grayston Drive
  • The digital board will directly engage with consumers going to:
    • Benmore Shopping Centre
    • Sandton City
    • Crawford College
    • Waterstone Residential Estate
    • Morningside Medi-Clinic
    • Varsity College
    • Sandown High School
    • 70 on Grayston
    • Grayston Preparatory School
    • Gautrain Station
  • Key Businesses in the immediate vicinity
    • Investec
    • McDonalds
    • 90 on Grayston
    • Sinosteel Plaza
    • Old Mutual
    • Mediterranean Shipping Company
  • Hotels
    • The Maslow
    • Holiday Inn
    • Radisson Blu Gautrain
    • Sandton Sun Intercontinental
Other billboards

We own the largest billboards in Soweto and we partner with communities to offer revenue-sharing wall murals and branded containers of the highest quality.

Airtime awards and rewards

At Blue Label Media, we acknowledge that airtime is a staple currency that can be used to encourage consumers to participate with FMCG brands. We run airtime awards and rewards programmes for customers using all of the cellphone networks, allowing you to use airtime, data and value added mobile services to build your customer relationships.

For billboard advertising solutions, airtime and now data awards/rewards too, contact Blue Label Media.