What we do and why we do it

Blue Label is a digital distribution company, specialising in prepaid products and the electronic distribution of virtual merchandise and value-added services.

Our diverse product and service offering enables us to bring mainstream products and services to the mass market.

Listed on the JSE since 2007, we derive our strength from our extensive distribution network and building long-term partnerships.

We strive for financial inclusion for the mass market. This is achieved by combining technical innovation with entrepreneurial flair. In this manner, we bring products and services associated with the developed world directly to the doorsteps of people who may be geographically and economically isolated from the mainstream.

We create hundreds of thousands of direct and indirect jobs and entrepreneurial opportunities, support the growth of small businesses, and bridge the digital divide.

Blue Label is a digital distributor of secure fintech products and services in an open loop:

scalable and transferable proprietary technology;
hardware that operates with different types of systems without suffering compatibility issues;
products and services that focus on expertise, knowledge and technology rather than on a brand;
customer experiences that are the same, regardless of the channel;
a relentless focus on providing an always-on and time-saving method of transacting;
payment facilitation that accommodates all methods of payment by the consumer and significantly reduces the cost of capital for customers; and
rich data and in-depth analysis to refine targeting and sales processes.

Our proprietary platforms enable mobile networks, utilities, banks, retailers, petroleum companies and point-of-sale devices to drive consumer-centricity and speed to market, while ensuring the stability and security of our systems.

Blue Label is also a:

virtual mall – our products and services require no inventory management for the merchants, eliminating obsolescence; and
provider of innovative funding for hardware sold to clients by third-party companies.

Our Blu Approved logo is the symbol of trust and quality that safeguards our market leadership and of our values-driven and customer-first approach.

Visit www.bluelabeltelecoms.co.za for a full list of our products and services.