Stakeholder relations

Governing stakeholder relationships

The Board has ultimate accountability for stakeholder strategy and engagement, while the responsibility for satisfactory stakeholder relationships vests with every employee in the Group, as we recognise that a good reputation is a competitive advantage.

The nature of the relationships with stakeholders can affect the Group's reputation and therefore ability to create value. We approach stakeholders with trust and respect and look to them for the same mutual good faith. A broad range of internal and external stakeholders with a material interest in, or who are affected by us, has been identified.

We recognise the importance of identifying issues of a shared interest, but also value the opportunity for engagement, as it provides a unique insight into the expectations of each stakeholder group. We have decided on and applied a measured approach to interacting with and responding to stakeholders. A stakeholder engagement programme is also being formalised for all relevant stakeholder groupings. This process takes into account the impact that each stakeholder group may have on our business, while the frequency and form of engagement is aligned to its estimated impact.

Some of the initiatives and methods used in the process of engaging with stakeholders comprise face-to-face formal or informal, individual or group meetings (including the Annual General Meeting), media and stock exchange announcements, presentations, roadshows, conference calls, the Blue Label website (, investor days, site and trade visits, perception studies, reputation audits, whistle-blowing facilities and formal grievance mechanisms, financial and sustainability reports, newsletters, circulars and e-mail updates, regular customer, business partner and supplier meetings, below and above the line advertising and marketing across various channels, formal consultations and audit processes, and management and sales conferences. Dialogue, review and feedback is encouraged wherever possible, which in turn is presented to Exco for consideration and/or further action.

In terms of King III and the Board’s requirement to address stakeholder management, the Board’s approach to stakeholder engagement includes:

identifying and engaging with important stakeholders
appreciating that stakeholder perceptions affect reputation, and therefore manage reputation risk;
delegating to management the responsibility to deal with stakeholder relationships;
overseeing the mechanisms and processes for the constructive engagement of stakeholders;
disclosing stakeholder engagement in the integrated annual report;
striving to achieve a balance of stakeholders’ legitimate expectations in the best interests of the Company; and
ensuring equitable treatment of shareholders.

Stakeholder group Nature of engagement Method of engagement Dialogue process and outcomes
Ongoing communication with employees covers matters of an operational nature, including new developments, product launches, health and safety initiatives, internal policies and practices such as the ethics hotline, new products, competitions, business initiatives, charitable initiatives, human resource matters and staff-related news and regulatory and compliance matters.

Blue Label also holds an annual conference attended by senior management. The purpose of the conference is to obtain input and feedback from attendees on strategic and common operational matters. Each segment hosts its own management and strategy conference, held at least once a year.
  Staff meetings, newsletters, posters, e-mail, staff notices posted on notice boards, in the canteen and in lifts, lunch and coffee station discussions, management presentations and briefings of financial and personal performance.

Other methods include wellness days, a carnival day, blood drives, the winter olympics, the year-end awards ceremony, social events with employees, customers and service providers. More details are provided in the human capital section on page 79.

Keynote speakers from industry, discussion groups, breakaway sessions, motivational speakers, team building exercises.

  Innovation in our entrepreneurial environment is nurtured, while motivation and values are reinforced in a safe and rewarding environment. Staff performance is reviewed annually with the intention of measuring performance and reviewing salaries. It also provides a forum for staff to make recommendations and/or requests.
Providers of capital, including shareholders, institutional and retail investors and financial analysts  
Engagement includes ongoing and/or ad hoc meetings with top management and often involves presentations covering financial performance of the Group, overview of strategic direction and discussion of the investment proposition. Visits to the Demonstration Centre at No 75 Grayston Drive and visits to customers’ sites are arranged on request.

Names of individuals from this stakeholder group and their contact details are registered on the Blue Label investor database.
  Integrated annual report, interim report and Annual General Meeting.

Press announcements of interim and year-end results.

SENS announcements via the JSE.

Face-to-face meetings, group meetings, tele-conference and video-conference calls.

Speaker at investor conferences and workshops.

Investor alerts are e-mailed after website registration. See detailed typical annual calendar programme.
  To address this stakeholder group’s request to increase its understanding of the business model, as well as products and services, management is available to take meetings and conference calls throughout the year, subject to close period dates. Presentations are posted on the Company’s website.

The Company’s Demonstration Centre, situated at No 75 Grayston Drive, Sandton, simulates transactions on various types of terminals, and is popular with all visitors.
Journalists, reporters, editors and other members of the media  
Announcements of activities and events in the Group, including the release of financial information twice a year, are communicated timeously to the financial media, trade press and other interested media registered on the Blue Label media database.

Briefings to media are held at the interim and full-year results, followed by Q&A. One-on-one interviews are conducted on radio, TV and with print journalists and editors.
  News releases are distributed to media and news services both locally and overseas, as per a database maintained by the Company.

Media monitoring is outsourced and reports of coverage are received and distributed daily amongst business segments, as appropriate.
  To raise this stakeholder group’s interest and awareness of the scope of business, products and services, a number of media site and trade visits, including the Demonstration Centre, were held during the year.

Engagement programme

Typical investor relations and media engagement programme of activities for a calendar year include:

      J F M A M J J A S O N D
Results announcement for the year ended 31 May released on SENS and posted to website                   Tick        
Dividend declared                   Tick        
Dividend paid                     Tick      
Results presentation to market – Johannesburg and webcast, materials posted to website       Tick           Tick        
Results roadshow to institutional investors and sellside analysts – SA       Tick           Tick        
Results roadshow to institutional investors and sellside analysts – UK and USA         Tick           Tick      
Integrated annual report and notice of annual general meeting posted to website and shareholders                       Tick    
Annual General Meeting                         Tick  
Interim results announcement for the six months ended 30 November released on SENS and posted to website       Tick                    
Conference call by management to update market on specific activities/operations             Tick           Tick  
Participation at investor conferences         Tick Tick Tick       Tick Tick Tick  
Site visits     Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick
Top management engages investors, analysts, media         Tick Tick Tick       Tick Tick Tick  
Close period     Tick Tick       Tick Tick Tick       Tick
Media     Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick
Employees     Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick

Stakeholder group Nature of engagement Method of engagement Dialogue process and outcomes
The Group’s customer base comprises corporate clients, chain stores, large independent retail clients, wholesale/cash-and-carry stores, mom & pop stores and petroleum forecourts. Engagement involves sharing information on new products, market trends, business queries, device installations, marketing, BLU Approved branding, maintenance and support and other growth opportunities. Senior management liaises regularly with their counterparts at customers and suppliers, and in so doing, have built long-term relationships furthering growth opportunities.
  A dedicated, national helpdesk operating daily from 07:00 to 21:00 with a team of customer relationship and technical support consultants. Face-to-face formal and informal meetings, and formal consultation.

The Company has a CRM system, self-help facilities and dedicated CRCs, to enhance its customer engagement.

The environmental impact of motor vehicles operated in the serving of customers is detailed in the Health, Safety and Environment section on page 81.
  Price and value for money drive this stakeholder group. FAQs by customers usually involve technical matters or account queries, so it is essential that these are expeditiously resolved to impart a greater sense of value to the customer. A call out is logged for technical matters and a technician will visit the site within 24 to 48 hours. Account queries needing escalation are dealt with by a CRC who will visit the merchant. The contact centre sends regular updates to the merchant base through sms and e-mail communication.

CRCs and Regional Managers maintain good relationships through a set call cycle to ensure open communication and updates on new product offerings. Support is also provided for point-of-sale material, branding, minor repairs and maintenance and a key focus is given to up-sell and cross-sell opportunities within the Group’s listed products.
Business partners and suppliers  
The relationships with business partners such as Vodacom, MTN, Cell C, Telkom, Eskom, municipalities, utilities and parastatals, and service providers, among others, are managed in terms of distributor and/or dealer agreements.

Relationship managers are appointed to each partner to provide a single and dedicated point of contact.

Suppliers are subject to a formal procurement process, when issues such as quality of product, creditworthiness and B-BBEE status are confirmed prior to their appointment. Suppliers of services are, if appropriate, initially engaged through a tender process and where successful, agreements are concluded. The majority of the Group’s goods and services are procured from locally based suppliers.
  Distributor and/or dealer agreements.

Face-to-face formal and informal meetings.

Site visits are held on request.
  We recognise the need to work co-operatively with this stakeholder group to ensure quality and value-for-money in products and services. Matters raised pertain mostly to technical and operational issues, which are resolved timeously to ensure smooth service delivery.
Communities and educational institutions  
In deepening our understanding of the interests of the community in which we operate, while enhancing trust and relationships, the TPC Community Channel specialises in the development and empowerment of broad-based communities through the deployment of mobile technology and products. The community channel aims not only to distribute the Group’s products more widely but also to create job opportunities for the members of the communities and to share a portion of the revenues earned with these communities.

Senior executives, like the Group Company Secretary, the Group Head of Human Resources and the Head of Investor and Media Relations, also engage with the business community across various levels on a regular basis.

Senior executives, including the joint CEOs, are involved in collaborative projects with the Gordon Institute of Business Science (GIBS) and other Business Schools.

The joint CEOs are regularly recognised for their contributions to the community. Some of their accolades are detailed in each person’s biography on pages 21 and 22.
  Face-to-face formal and informal meetings and forums.

Training and workshops. Outreach programmes as requested.

Presentation at conferences, participation in panel and round-table discussions.

Address public conferences, round-table sessions on governance and sustainability.

Frequent engagement with lecturers and students in formal and informal settings. Case studies assist the Company and the community in better understanding challenges, achievements and failures.

The Company and its executives frequently participate in group discussions with the community on business entrepreneurialism and administration.
  In support of contributing responsibly to broader societal issues, the communities in which the TPC Community Channel operates, are concerned about the upliftment of their community, the enhancement of skills and the delivery of services in their areas (mostly rural). This concern is directly addressed by the Community Channel, as it focuses on providing services to these communities as well as creating job opportunities and economic upliftment.

This provides extra-mural stimulus for staff and enables them to extend their networks.

This enables the Group quick access to talented individuals, while gaining direct line of sight into academia, where it may be able to offer and receive learnings. Stakeholder relations continued
Government, regulatory bodies and the public sector  
The Group regularly engages government (at national and local level), parastatals and other public organisations through various tender processes. From a compliance perspective, the completion and rendition of statutory returns are undertaken diligently. Blue Label is not a member of any industry association and/or national/international advocacy organisation in which the Company has positions in governance bodies, participates in projects or committees or provides substantive funding.
  Formal personal meetings, written communications, and tender processes.   Our good reputation is our licence to operate and we therefore have to uphold our stature with all stakeholders. During the year under review no prosecutions or fines were brought against the Group for the contravention or non-compliance of any laws or regulations.
Useful links

View our corporate website

Smart devices

This report can be viewed on all smart devices.



Select your areas of interest from the list below and submit your selection to create a PDF ready for you to download.