Nature of business

Blue Label’s core business is the virtual distribution of secure electronic tokens of value (predominantly prepaid airtime and electricity at present) and transactional services across its global footprint of touch points.

The Group’s stated strategy is to extend its global footprint of touch points, both organically and acquisitively, to fulfil the significant demand for the delivery of multiple prepaid products and services through a single distributor, across various delivery mechanisms and via numerous merchants or vendors. See the business illustrated on pages 6 and 7.

Why do consumers use prepaid products and services?

Prepaid products are the ultimate budgeting tool, as consumers have absolute choice and control over their spend.
The majority of prepaid transactions are cash based and using prepaid as a payment mechanism eliminates the requirement for credit checks.
Prepaid products can be conveniently topped up, either virtually or physically as and when required by consumers.
Prepaid products are sold across a broad footprint of traditional and non-traditional outlets.
Prepaid products enable the world’s unbanked consumers to transact efficiently.
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