Key facts
2001. Listed on JSE 2007
as BLU and ADR launched in 2013
R19 billion
1 112
Johannesburg
– offices throughout South Africa
South Africa, India, Mexico,
United Kingdom
In excess of
150 000 in South Africa
±400 million separate
monthly transactions
Business model
The high volume distribution and sale of
e-tokens of value and complementary
services leveraging off a favourable working
capital cycle.
Target markets
Focused on serving the total domestic market,
in particular unbanked or badly banked
consumers, both locally and internationally.
Revenue share (July 2013)
Blue Label is a virtual railroad
delivering prepaid goods and services
The theme of this year’s integrated annual
report is around emphasising the important
role that distribution plays in the economy
and how we leverage the last mile of the
distribution channel. Whoever manages the
last mile of the channel, actually owns the whole distribution channel. Since the point of
sale terminal is always located in the last mile,
the person managing it decides what products
and services may be sold from it.
Our business is about the distribution of secure
electronic tokens of value and services, and
can be compared to a virtual railroad.
If a product can be digitised, it can be
distributed by us. We commenced building
our virtual railroad with the proprietary AEON
platform, as the enabler for transactions,
which in this analogy are the tracks and
locomotive. Each additional product is another
carriage on the train. Incremental costs are minimal, because the heavy lifting to establish
the distribution network is already in place,
resulting in profit margins filtering straight to
the bottom line.
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