22 Feb 2018: Blue Label Telecoms earnings b...  |  14 Feb 2018: Making the cut...


Blue Label Telecoms launches Play SA Lottery for cellphones

08 August 2012

Blue Label announces the launch of the PlaySALottery voucher, a new lifestyle enabling product.

Blue Label's subsidiary, Blue Label Distribution partnered with the South African National Lotto operator, Gidani and Lidonga Technologies, to create the technical ability for consumers to now buy Lotto on their cellphones.

"We are very excited to launch PlaySALottery" says Werner van Reenen, CEO of Blue Label Distribution. It complements our Blu Approved bouquet of products and services available to customers and merchants.PlaySALottery is a natural fit for us, as the technology platform already exists through our core airtime distribution to some 150, 000 points of presence across South Africa."  

With the PlaySALottery voucher, consumers can purchase a voucher at Blu Approved stores and other major retail outlets,top up their online mobile wallet and start playing Lotto instantly.

The PlaySALottery vouchers are vended in the same way as Airtime, so it's simple and easy to use, for both merchants and consumers.

"It was important for us to find the right partner that was able to provide the technological capability and distribution platform to create and to distribute an electronic recharge voucher that would make it easy to load our mobile wallet allowing consumers to purchase lotto tickets through their cellphones" says Phillip Suckerman, Sales and Marketing Director from Lidonga Technology "and now through Blue Label Distribution we are able to make PlaySALottery prepaid vouchers easily and conveniently available to all those that want to play Lotto from the comfort of their cellphone without queuing for  hours waiting to buy and play."

PlaySALottery is a prepaid voucher that is used to top up a Mobile wallet, which in turn, will be utilized to purchase virtual Lotto tickets. The vouchers are denominated in R25 and R50 vouchers and are available at selected Shell, SPAR and Blu Approved outlets nationwide.

PRESS Releases

MEDIA Releases

 Blue Label Telecoms earnings boosted by acquisitions

22 February 2018
14 February 2018
 Making the cut (2991 Kb)

  View all media releases

SENS Releases

04 August 2020
 Notification: Cell C default (394 Kb)
06 July 2020
 Initial trading statement for the year ended 31 May 2020 (106 Kb)

  View all SENS releases

MEDIA Videos

Blue Label Mark International growth strategy

  View all media videos

REGISTER for News Alerts

  Click here to register


  View all events