Blue Label Telecoms partners with eThekwini and Ekurhuleni

19 July 2011

Johannesburg, South Africa (19th July  2011) - Blue Label Telecoms Ltd subsidiary, Cigicell (Pty) Ltd has won a third party distribution and vending agreement for prepaid electricity with two major municipalities, Ekurhuleni and eThekwini.

"We were awarded the Ekurhuleni municipality tender in October last year and commenced vending prepaid electricity tokens on the 1st January this year. In 6 months, prepaid electricity sales through Blue Label's online systems and unique UniPIN voucher  product, has increased to 80% of all electricity sold by third party vendors in this municipality", comments Alan Kodesh,  CEO of Cigicell.

UniPIN is a unique prepaid electricity voucher that allows consumers to recharge their electricity using their cellphones. Once the consumer purchases a UniPIN voucher, they send their meter  & voucher number to UniPIN's particular USSD number and a token is sent back to them via sms. The consumer then inserts the token number received  into their meter and the electricity is  recharged.

"Essentially, with UniPIN, recharging electricity is as simple as recharging airtime" concludes  Kodesh.

Dr. Fred Fryer, Director: Revenue Services (Energy) from the Ekurhuleni Municipality says, "third party prepaid vending makes our services easily accessible to prepaid consumers and helps them better plan their expenditures. Consumers can now recharge their electricity meters 24/7, previously only available during office hours. We also believe  that meter tampering is discouraged by this payment method", he says.

The eThekwini tender was also awarded in 2010 and Cigicell started distributing prepaid electricity in this municipality in June, working closely with the municipality to create awareness of the new service and making recharging of electricity easily accessible and convenient.

"We chose to partner with Cigicell as our preferred third party vendor, as they have a vast footprint of vendors and their systems  integrated well with ours. Through Cigicell's  vendor capabilities, our residents will now be able to recharge their prepaid electricity meters conveniently at their preferred and nearby outlet, improving our service delivery to our community", says Sandile Maphumulo, Head: eThekwini Electricity.

Blue Label Telecoms continues to cement itself as one of the primary service providers to municipalities around the country for the supply and distribution of prepaid electricity to South African communities.