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Job Information
Job title
Customer Relationship Consultant – SPAR
Job grade
Mid Level
Location / Operation
Blue Label Distribution - Johannesburg Gauteng South Africa
Blue Label Distribution - Sandton
Job reports to
Regional Manager
Job Purpose

The incumbent is responsible for identifying new sales opportunities, building and maintaining existing relationships at store level and nurturing the SPAR DC environment as a retention strategy; developing and promoting the Company and its various offerings, and ensuring open lines of communication between SPAR DC and the regional BLD team. 
The incumbent’s monthly salary is earned against retention target and incentives and bonuses are measured against growth and profitability targets.


The main Key Responsibility Areas are as follows:

Sales and Revenue Targets

  • Ensure all revenue targets set by the business, within your territory are achieved.
  • Grow existing customer base revenues through wider product mix.
  • Maintain and grow key relationships within the merchant base
  • To embody the “customer is king” philosophy.

Business Development and Growth

  • Ensure that all existing clients are visited at least once during each structured call cycle
  • Ensure consistent up selling and cross selling of existing products to clients
  • Ensure any ad hoc promotional activity is executed as per sales operations briefs
  • New kiosk acquisitions.

Client Retention

  • Discuss with merchant their profit margins and monitored sales transactions as well as make comparisons over the previous months to optimise opportunities for profit (reports sent by Head office).
  • Adhere to existing client call cycle
  • Provide support to internal and external clients regarding the following
    • Operational queries
    • Technical queries
    • Financial queries
  • Ensure all calls are recorded and resolved.

Client Management

  • Ensure clients are made aware when they are not achieving required profit margins.
  • Ensure that training is given to clients on all new installations.
  • Ensure Point of Sale Material, such as posters etc. is given to clients giving information about the new products and the Company.
  • Give refresher training during call cycle when required.
  • Ensure that your client receives training.
  • Communicate with the clients regarding new products available.
  •  Report on Competitor activity
  • Review weekly sales report and attend to any RED Flag anomalies.

General Summary

  • Growing, developing and promoting the Company and its myriad of service offerings by marketing to both SPAR Retailer and SPAR DC.
  • Maintains close working relationship with BLD Regional Manager and ensures complete transparency between SPAR DC and BLD Regional team.
  • Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
  • Prepares weekly reports on all activity within the SPAR Outlet environment by collecting, analysing, and summarising information and submits these to his Regional Manager timeously
  • Maintains quality service by establishing and enforcing organisational standards
  • Contributes to team effort by accomplishing related results

Field Actions:

  • Identifies potential new store sign ups and ensures the sign up process is completed
  • Ensure documentation all correct and processed on time (liaise with Trade link, TJ, DC & Bank)
  • Sales and marketing to stores not yet signed up
  • Conduct Follow-up training and procedural assessment after store transfer or new opening to ensure all Best Practices and controls are being observed.
  • Provide approved marketing material to support listed products and assist with the store presentation thereof


  • Provide initial training for new stores and staff
  • Provide refresher and follow-up training for existing stores and staff
  • Review training material and provide new as mandated by practices in stores.

3rd Parties & Store Relationships

  • Together with the BLD Regional Manager, establish sound working relationships with 3rd party suppliers i.e. Trade-Link, CEB maintenance and any other supplier involved with Blue Label Distribution products and services. Any meetings planned with such parties is to be attended with the BLD Regional Manager
  • Advise BLD Regional Manager of store issues and drive to resolution
  • Escalate store concerns, or non-resolution of issues, to BLD Regional Manager
  • Investigative analysis on potential issues/fraud etc.
  • Advise the BLD Regional Manager of cell meetings, together attend these meetings and provide presentations to the group as and when required
  • When required, provide statistical reports on store performance to store owners and store management
  • Non-Core Functions:
    • General Administration
    • Make yourself available for regional road shows to visit stores and asses standards and to take remedial action. All observations and recommendations are to be escalated to the Regional Manager as well as the relevant DC person(s)
Requirements of the Job
  • 2 Years + marketing and sales experience
  • Familiar with the purpose and composition of Service Level Agreements
Minimum qualifications
  • Grade 12 with Matric certificate
  • Relevant tertiary qualification
  • Sales/ Diploma or Degree in Marketing an advantage
Competencies / Behaviour
  • Business planning & execution
  • Demonstrates initiative with a results orientation
  • Detailed, orientated and able to handle multiple tasks at one time
  • Excellent written and verbal communications
  • Good business acumen
  • Good interpersonal skills
  • Good organization skills
  • High level Technical understanding
  • Incumbent must have a good command of the English Language
  • Incumbent must have a valid driver’s license
  • Keen project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
  • Microsoft Office: Advanced Excel, Word and Power point skills
  • Presentation skills
  • Prioritizes workload and meets deadlines for a variety of marketing "deliverables"
  • Problem solving skills
  • Professional
  • Results orientated
  • Self-motivated and able to work as a member of a team
  • Service orientated
  • Strong analytical, technical and mathematical abilities
  • Sound knowledge of business principles
Behavioural attributes

The incumbent displays the following competencies:

  • Ability to Cold Call on Customers
  • Ability to identify opportunities and capitalise on them
  • Ability to Organise
  • Ability to take initiative
  • Ability to work under pressure and meet sales targets
  • Accountability
  • Achievement driven
  • Attention to detail
  • Effective communication skills
  • Excellent Presentations Skills
  • Excellent telephone and interpersonal skills
  • Flexibility
  • Good Negotiation Skills
  • Integrity
  • Proactive
  • Reliability
  • Responsibility
  • Self Confidence
  • Self Management
  • Stress Tolerance
  • Taking Initiative
  • Team work and collaboration
Closing date for applications
Thursday, 30 May 2019

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