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Job Information
Job title
Graphic Designer
Job grade
Location / Operation
Blue Label Distribution - Johannesburg Gauteng South Africa
Blue Label Distribution - Sandton
Job reports to
Trade Marketing Manager
Job Purpose

Responsible for the development and management of visual concepts, by using computer software, to communicate ideas that inspire, inform, or captivate consumers. Develop the overall layout and production design for advertisements, brochures, newsletters, social media etc.


Conceptualising and Planning

  • Take the design “brief” to record requirements and clients’ needs
  • Brainstorming and mocking up for visualization of conceptual implementation
  • Scheduling projects according to capacity
  • Presenting ideas

Design and Implementation

  • Layout and Art Direction of retail print material
  • Using computer software to execute designs
  • Determine size and arrangement of elements
  • Design of graphic elements used in retail and promotional material
  • Roll out of advertising campaigns to various elements
  • Ensuring the correct use of client corporate identities
  • Review final layouts and suggest improvements as needed
  • Take work to repro-ready stage
  • Meet the deadlines of scoped projects

Brand Awareness

  • Build brand awareness of, belief in and affinity for BLT brands
  • Continuous exploration into point of sale evolutions regarding designs, applications and substrates allows for POS to be effective and impactful in trade
  • Understanding of the various channels ensures that point of sale is designed in line with ‘The Look of Success’ guidelines
  • Knowing how shoppers interact with our brands is considered when designing point of sale
  • VAS and Core products differentiated through point of sale design ensuring products are made relevant and significant in the lives of the shopper
  • Digital strategy supported though design of content and graphics

Efficient internal agency which ensures superior delivery of creative work

  • Proactive management of timelines across the delivery of design work
  • Delivery of concept, design, graphic and layouts based on CI principles and aesthetic design concepts for all businesses
  • Prepare illustrations or sketches of material to discuss with marketing managers, making necessary changes
  • Prepare notes and instructions for assembly of material and final layouts for printing
  • Working with external suppliers, such as printers, programmers and developers to complete the final product against timelines

Teamwork and Collaboration

  • Able to work in a team as well as independently
  • Collaborate with Marketing Managers and clients to produce quality work
  • Engage and communicate with others, such as printers, programmers, developers or other technicians, to complete the final design
  • Collaborate with marketing team to achieve tasks and shared goals


  • Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
  • Demonstrate consistent application of internal procedures
  • Plan and prioritise, demonstrating abilities to manage competing demands
  • Demonstrate abilities to anticipate and manage change
  • Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs
Requirements of the Job

Specific: Performance or supervision of multiple activities which are specific as to objective and content. There is a requirement to interact with co-workers and maintain an awareness of related activities.

 Standardized: Operating with standardized practices and procedures, general work instructions and supervision of progress and results.

Patterned: Similar situations requiring solution by discriminating choice between known alternatives

Minimum qualifications
  • National Senior Certificate
  • Bachelor of Arts in Creative Brand Communications (Specialized in Visual Communications)
  • Other digital short courses advantageous
Behavioural attributes


  • Energy       
  • Passion     
  • Respect for others.
  • Honest and Fair
  • Creativity   
  • Entrepreneurial Orientation
  • Positive Attitude     
  • Courage     
  • Tenacity     
  • Achieves Results    
  • Innovation
  • Creativity


  • Evaluating problems
  • Creating innovation
  • Building Relationships
  • Communicating Information
  • Showing Resilience
  • Adjusting to change
  • Giving Support
  • Processing Details


  • Execution and Results
  • Customer centered
  • Planning and Improvement
  • Communicate
  • Ethics and Compliance
  • Adaptability

Functional Competencies

  • Adobe Indesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Microsoft Office
  • Presentation skills
  • Artistic flair
  • Technical skills
  • Attention to detail
Closing date for applications
Wednesday, 26 June 2019

Apply Now
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