Blue Label Mexico

At Blue Label Mexico, we have nearly 75 000 point of sales terminals across the country, making us the largest network of our kind in Mexico. We employ state-of-the-art technology to provide technical and banking support, and our Red Qiubo brand represents our product range and distribution footprint.

As a multi-carrier for all networks, our business model is based on long term agreements with sales and distribution channels, independent sales organisations, service providers and mobile network operators. Our strategy is to redeploy underperforming devices and to retrofit mature devices to include financial services transaction capabilities in order to assist our business parters to become more competitive and productive.

Our products include pinless recharge, direct top-up, bill payments, cash collections, card acquiring, digital food vouchers, sim card distribution, debit and credit card acceptances, and international money transfers.

We are a partnership between the Blue Label Telecoms Group Limited, the worlds largest bakery Grupo Bimbo SA de CV and Nadhari SA de CV.