Blue Label Distribution

At Blue Label Distribution, our brand philosophy is that we can create and distribute anything that is able to be digitised. Our Blu-approved brand is the face of our service offering, and is underpinned by a world-class technology platform for both online and offline commerce. With a point of sale network of approximately 150 000 devices, we provide a distribution footprint across all income groups. 85% of our income comes from merchants in the informal sector.

Our growing product list includes starter packs, airtime, data, bill payments, vouchers, electricity and tickets for events and services. Our solutions, too, are evolving to meet changing market needs, and include bulk printing, vending machines, kiosk transmissions, POS terminals , gateway for integrated POS , and mobi merchant. Blu-approved brands are distributed at independent shops, petrol stations, spaza shops, formal retailers, mobile shops, banks, and large corporates. We have 80% of the market share at petrol stations.

We supply and support devices that are fast, functional, and easy to use, including Spectra, Touch Screen Solutions, Vending machines, and Till point integrations. We believe in quality service and support, and our customers receive dedicated and specialised support nationally through a team of dedicated customer relationship consultants (CRCs) and technical support consultants (TSCs). CRCs are committed to fostering lasting customer relationships through a managed call cycle and are equipped to tend to our customer's every need. TSCs are skilled to ensure onsite support for device or technical related queries and together with the CRC ensure high levels of customer satisfaction through their ability to resolve queries professionally and on time. Regional offices are located in Johannesburg, Nelspruit, Durban, Port Elizabeth, Cape Town, Polokwane, Bloemfontein, and East London.

Our call centre, 0861-411411, is available to help customers and merchants with any product or service related queries. It is open seven days a week, from 7am to 9pm. You can also reach our call centre by email and by fax 086-508-0868.

    Contact details:

  • +27 11 523 3030
  • +27 11 523 3001
  • 75 Grayston Drive (Corner of Grayston Drive & Benmore Drive), Morningside Extension 05, Sandton, Jhb, South Africa





View our sales support offering.

At Blue Label Distribution, we are the largest aggregator of prepaid airtime in South Africa. We supply a comprehensive list of denominations from Vodacom, MTN, Cell C, Virgin Mobile, 8ta (now Telkom Mobile), Telkom Neotel and Worldcall . As part of our offering we also provide pinless airtime (also known as Direct Top-Up) and variable denomination recharge vouchers.
Chat 4 Change (variable denomination), an exclusive and innovative addition to our product suite, enables consumers to purchase any amount of airtime and not be bound to the fixed denominations offered by the networks. This makes it possible for a retailer to offer a consumer airtime instead of cash as change after a sale, increasing the retailer’s airtime turnover.
Consumer demand for data is rapidly increasing in the market as more and more consumers go online. We offer various denominations of mobile data from the major networks, including Vodacom, MTN, Cell C, Telkom Mobile, Neotel and ADSL data vouchers from Axxess. Make sure this is part of your product offering.
We offer the opportunity to resell prepaid electricity for Eskom and leading municipalities in South Africa. Prepaid electricity is available both online and offline through Blue Label Distribution's point of sale terminals and vending solutions.
Unipin is our unique and exclusive product whereby the electricity token is conveniently sent directly to the consumer's cellphone. This is currently the only offline product in South Africa to vend electricity.
We offer two vouchers through our distribution points: StarSat (previously known as Top TV) vouchers, which allow subscribers instant access to unlimited entertainment across the StarSat channels; and PlaySALottery, a voucher which enables the consumer to play the SA Lottery via their mobile device.
This service offers additional pay points for the top national bill issuers, as well as the major municipal and local councils through Blue Label's own merchant network. Bill Payments help to extend our range of product and service offerings, driving more feet to our merchant stores. This product category is constantly growing, while we currently have 240 bill issuers on our system and 36 traffic fine payment options. Categories include; TV License, Multichoice, Telkom landline, Traffic Fines, Municipality Accounts, Funeral policies, Education fees, Security, Furniture accounts, and Legal services.
Through TicketPro, we offer various tickets to all types of events including sport, travel, event, entertainment, lifestyle, and expos. Our ticketing platform is one of South Africa's newest, secure, electronic ticketing providers and the exclusive ticketing partner of Cricket South Africa & Domestic Franchises, the Blue Bulls, and Western Province Rugby, (including Stormers). We have the ability to offer a variety of ticketing options from NFC (Near Field Communication) devices such as bangles/cards/tags, a full conventional ticket, to till slip tickets which accompany backing cards to ensure additional security measures and give the consumer a unique experience.

OUR Business


Blue Label South Africa
Blue Label International
Blue Label Solutions
Blue Label Media


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