Blue Label Connect


Blue Label Connect is the leading supplier of post-paid airtime, content and value-added services to the public at affordable rates. We partner with retailers, credit providers, cellular dealers and large corporate customers to extend their offerings and maximise the convenience for their end-users.

We offer a complete virtual mobile retail solution for retailers as well as a complete end-to-end virtual mobile business-to-business solution, including strategic partnerships, with suppliers and credit retailers as and when needed. When partnering with Blue Label Connect, our corporate customers can offer tailor made packages to their employees via payroll deductions or debit orders.

Our digital sales component opens a variety of transaction channels and payment mechanisms, increasing our clients reach to their customer allowing them to move beyond the physical store to receive payments from traditional and emerging payment methods.


Our products and services are aimed at creating an end-to-end solution for our clients, providing simplified mechanisms that enable them to manage IT and business aspects, including financial reconciliations and marketing messages. Our integrated billing systems for retail and wholesale partners allow for real-time billing, and we offer support in the areas of payroll administration and call centre services.

Our Products and Services:

  • Airtime and data: We provide discounted rates for airtime, data and WhatsApp bundles via our own MVNO platform.
  • Bill payments: We are able to offer solutions for in-store and direct customer billing via various payment methods.
  • Call centre services: Our call centre solution supports both the client and their customer, from sale to after-sale service.
  • Credit sales and services: Sales of mobile products and value-added services onto a credit facility with the utilisation of the OTB (Open To Buy) available.
  • Digital platform: Offering bulk SMS, MMS, USSD delivery at competitive rates.
  • eWallet: Simplifying the movement of money across South Africa through a secured channel by means of a customised app and USSD platform.
  • On-billing: Offering contracts, handsets and Sim cards at competitive rates.
  • OTA: Offering a platform (using wireless technology) to connect customers across South Africa to various retail/voucher offerings, regardless of location, using their mobile phones.
  • Value-added services: Offering a product suite that caters for both long and short-term insurances, with the capabilities of future product development.


We provide a set of core benefits to our partners, saving them time and money, while strengthening their inhouse capabilities, better serving their customers, and building connections to reach their full business potential.