Introducing Blu Approved
What is Blu Approved?
Blu Approved is a neutral aggregator of all Blue Label Telecoms’ products and transactional services. It is also the group’s visual representation of its extensive footprint and hundreds of thousands points of presence in the market place.
Blu Approved is a consumer facing brand and it’s a stamp of approval which acknowledges that Blue Label Telecoms endorses the products and services offered as well as the merchant vending them.
This visual brand will drive consumers to an approved merchant where they can be sure of receiving a full bouquet of prepaid products and services. All Blu Approved Merchants will be supplied with point of sale and merchandising material as well as window decals to clearly identify them as an approved merchant
So what does this mean?
Consumers will now be able to easily identify Blu Approved stores, when they see the Blu Approved logo, they will know that they can buy, for example, their prepaid airtime, electricity, bus ticket, pay their bills, etc , all in one. It’s about bringing convenience to customers by offering him/her a one stop shop solution.
Merchant Benefits
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Full Bouquet of quality approved prepaid products and transactional services available. |
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Convenience for partner merchants – making Blue Label Telecoms the only destination point for all prepaid product requirements. |
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Reliable customer service and 24/7 call centre. |
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Marketing initiatives and promotions to drive sales and to increase foot traffic into Blu Approved merchants’ stores. |
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High level consumer confidence, credibility and reliability of all our products and transactional services. |
Consumer Benefits
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The Blu Approved logo is easily identifiable to consumers. |
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Instills a high level of consumer confidence. |
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Offers the consumer and merchant peace of mind in that all these prepaid products and transactional services are of the highest quality and reliability |
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High level of credibility in that all the prepaid products and transactional services are endorsed by Blue Label Telecoms. |
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Because of the high level consumer confidence, credibility and reliability of all our products and transactional services, Blu Approved is a brand that consumers trust. |
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