Corporate profile

Blue Label Telecoms enables unbanked and underbanked consumers in emerging and developing markets to access first-world products and services, conveniently and cost effectively.

The vast majority of the world’s emerging market population are either unbanked or underbanked, yet a large number of products and services are only available to people with bank accounts, credit cards or debit cards. Even though consumers may be unbanked or underbanked, they have access to cash and are increasingly demanding equal access to first-world products and services. The key to enabling access to these products and services to the unbanked or underbanked is to make them available on a prepaid or pay-as-you-go basis. This method of distribution is growing rapidly in emerging and developing economies and is the cornerstone of Blue Label’s business.

In 2001, when Blue Label commenced operations, “prepaid” was synonymous with airtime. The group recognised the opportunity to grow the prepaid product and service concept from airtime to other offerings, including but not limited to electricity, ticketing, insurance as well as other transactional services.

The group develops proprietary technology to support the rollout of its bouquet of products and services. The Blue Label network was built around the premise that any product or service that can be digitised, can be distributed and paid for through its footprint.

Blue Label has established a distribution network for processing transactions through various points-ofpresence including individual merchants, single entity retail outlets, national chain stores and petroleum forecourts in South Africa and beyond.

Blue Label aims to extend its global footprint of touch points, both organically and acquisitively, by continuing to fulfil the significant demand for the delivery of a multiplicity of prepaid products and services through multiple distribution bases utilising its various proprietary delivery mechanisms.

Blue Label Telecoms is: > The owner of scalable and transferable proprietary technology > An unaffiliated distributor of products and services in an open loop   – Hardware agnostic   – Product and services agnostic > A payment facilitator > A virtual mall prevents overstocking, pilferage and has no perishables > So long as you are able to pay, you are able to purchase: all payment options, including cash, debit card, credit card and EFT can be accommodated For more information visit our website: www.bluelabeltelecoms.com