BLUE LABEL INTEGRATED ANNUAL REPORT 2011
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Ethical business conduct supports our values

Ethical leadership and business conduct is more fully discussed in the corporate governance report .

Integrity

> We are honest and trustworthy in all our dealings with all of our employees, customers, business partners, suppliers, competitors, and other stakeholders.
> We adhere to business practices and all laws and regulations governing our business.

Innovation

> We work creatively to develop new ways to provide value to our customers.
> We drive our innovation by understanding our market’s needs, and we are the first to deliver against those needs.
> We create new markets with unique technologies and solutions.

Respect

> We value people’s differences.
> We value diverse opinions.
> We treat stakeholders fairly with respect and dignity.
> We do not discriminate on the basis of race, religion, gender or sexual orientation.

Accountability

> We admit mistakes, learn from them and ask for help.
> We take ownership and responsibility for our actions and performance.
> We take initiative to make a difference and to help.
> We focus on results.
> We recognise and celebrate our success.

Competitiveness

> We are determined in our pursuit of success.
> We strive to be leaders in the markets we serve.
> We are committed to ensuring that we have the best people, technology, quality, service and market knowledge.
> We act with a sense of urgency, and we strive for excellence in everything we do.
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