 |
Ethical leadership and business
conduct is more fully discussed in
the corporate governance report .

Integrity
| > |
We are honest and trustworthy in all our dealings with all of our employees, customers,
business partners, suppliers, competitors, and other stakeholders. |
| > |
We adhere to business practices and all laws and regulations governing our business. |
Innovation
| > |
We work creatively to develop new ways to provide value to our customers. |
| > |
We drive our innovation by understanding our market’s needs, and we are the first to
deliver against those needs. |
| > |
We create new markets with unique technologies and solutions. |
Respect
| > |
We value people’s differences. |
| > |
We value diverse opinions. |
| > |
We treat stakeholders fairly with respect and dignity. |
| > |
We do not discriminate on the basis of race, religion, gender or sexual orientation. |
Accountability
| > |
We admit mistakes, learn from them and ask for help. |
| > |
We take ownership and responsibility for our actions and performance. |
| > |
We take initiative to make a difference and to help. |
| > |
We focus on results. |
| > |
We recognise and celebrate our success. |
Competitiveness
| > |
We are determined in our pursuit of success. |
| > |
We strive to be leaders in the markets we serve. |
| > |
We are committed to ensuring that we have the best people, technology, quality, service
and market knowledge. |
| > |
We act with a sense of urgency, and we strive for excellence in everything we do. |
|