Blue Label Mexico commenced trading operations in August 2009. The current ownership structure is 40% Blue Label Telecoms Limited, 40% Grupo Bimbo SA de CV and 20% Nadhari SA de CV. The business model in Mexico is underpinned by a number of agreements with sales and distribution channels, independent sales organisations or ISOs, service providers and key mobile network operators. Products on offer include PINless recharge, direct top-up and payment of services.
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